Experience
This page highlights my professional experience across business development, entrepreneurship, marketing, and community-driven work.
Leadership
Communication
Critical Thinking
Problem-Solving
01_Skills
Business Development
In 2016, I founded a goalkeeper-specific soccer brand that sells goalkeeper equipment and apparel as well as providing training services and educational resources for athletes of all ages.
​
-
Increased product revenue by almost 40% and overall revenue by just over 52% over the past three years.
-
Cultivated partnerships with multiple local and national partners as well as individual athletes around the country.
-
Produced strategic content for YouTube, blog, and social platforms with SEO and engagement optimization.
-
Google Data Studio expert
02_Entrepreneurship
03_Networking
In 2025, I co-founded and am managing partner of an investment firm based in Charlotte, NC. We focus on investing through relationships, thoughtful analysis, and a deep respect for the people and operators behind the businesses.
​
-
Head of strategic investment across multiple asset classes including real estate, sports tech, and business acquisitions.
-
Partnership development lead managing outreach to operators, investors, and family offices.
-
Spearheading due diligence, transaction analysis, and long-term value creation initiatives..
04_Business Operations
07_Brand Development
Marketing Strategy
In 2021, I worked closely with Wildroots Coffee to support brand growth during a critical expansion phase, helping shape partnerships, content strategy, and the transition from a primarily mobile business to a brick-and-mortar retail presence. My role focused on strengthening brand positioning, increasing local visibility, and building systems that supported sustainable growth as the company scaled its physical footprint.
​
-
Developed and activated strategic partnerships with local businesses and community organizations to drive brand awareness and in-store traffic
-
Supported the planning and launch of Wildroots Coffee’s brick-and-mortar location, aligning brand, marketing, and customer experience
-
Led content strategy across digital channels, creating cohesive storytelling to support product launches, partnerships, and community engagement
06_Social Media Management
In 2022, I joined Nomad Integrated Media, a digital media and marketing agency, in an operations and marketing leadership role. The position allowed me to work at the intersection of strategy, execution, and client management—supporting internal operations while advising brands on marketing strategy, content development, and growth initiatives. I deepened my experience across multiple marketing channels while helping clients align marketing efforts with broader business objectives.
​
-
Oversaw day-to-day business operations, supporting workflow management, internal processes, and cross-functional coordination
-
Led client-facing marketing initiatives including influencer management, email marketing strategy, and multi-platform content creation
-
Managed client budgets and financial projections, ensuring campaigns were delivered efficiently and aligned with performance goals
05_Integrated Media
Project Management
In 2020, I became a co-founder and board member of a nonprofit organization with a mission to address inequity issues within the sport of soccer. We utilize a comprehensive diversity, equity, and inclusion framework and tailor it to the needs of the organizations we work with.
​
-
Educational lead overseeing the development of DEI modules in our learning management system.
-
Case manager for individual soccer clubs helping to design, integrate, and implement DEI strategic plan.
-
Assessing progress on all DEI initiatives monitoring club impact.
08_Impact Assessment
In 2020, I co-founded a nonprofit organization with over 100 members. Our main priorities are increasing access, creating more opportunities for minorities, and put diversity at the forefront of soccer.
​
-
Executive Director leading all daily operations, weekly meetings, and project development.
-
Led projects with key partners like Puma, Roughneck Scarves, and other national nonprofits.
-
Prioritized local and national initiatives to maximize visibility and impact.
09_Collaboration
10_Quality Control