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The Athlete Entrepreneur Blog
My blog touches on a wide variety of topics, from athlete branding and marketing to corporate culture and DEI implementation. I have extensive knowledge in a number of pivotal business areas and I want to share my experience and expertise with the next generation of leaders!
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Preparing Athletes for the Investment Table: Three Things Investors Are Actually Listening For
Becoming an athlete investor requires more than access or capital. Three essentials athletes must understand before sitting at the investment table.
Brandon Miller
2 days ago2 min read


From Endorsements to Ownership: Why Athletes Need a Capital Strategy, Not Just Deals
Athlete capital strategy goes beyond endorsements. Why athletes need education, alignment, and long-term thinking to move from deals to ownership.
Brandon Miller
2 days ago3 min read


Why Family Offices Love Sports Investing — and Why Athletes Should Be in the Room
Athletes being involved in sports investing can reshape how family offices approach the asset class. This article explains why athlete partnerships create stronger alignment, insight, and long-term value in sports deals.
Brandon Miller
2 days ago3 min read


Inside the NIL Era: Five Lessons Athletes Can’t Afford to Learn Too Late
Athletes NIL lessons go far beyond endorsements. Five insights on preparation, financial literacy, parents, and long-term decision-making in the NIL era.
Brandon Miller
3 days ago3 min read


Family Offices in 2025: What the Numbers Tell Us and Why Athletes Should Pay Attention
A breakdown of the North America Family Office Report 2025 and what it reveals about family office investing today — plus how athletes can get involved in family offices, private markets, and sports investing opportunities.
Brandon Miller
Jan 184 min read


Be a Sponge: Why Curiosity Is an Athlete’s Greatest Investment Advantage
Why curiosity matters for athletes entering sports investing. Learn how adopting a ‘sponge mentality’ helps athletes transition, ask better questions, and build smarter investments.”
Brandon Miller
Dec 15, 20254 min read


Betting on People: The Real Foundation of Smart Investing for Athletes
Explore why athlete investors succeed by prioritizing people over products. A practical guide to smart investing for athletes built on trust, character, and long-term vision.
Brandon Miller
Dec 14, 20253 min read


The New Power Players: Athlete Investors Bridging Private Equity and the Heart of the Sports
As private equity continues to reshape professional sports, athlete investors are becoming the essential bridge between institutional capital and the culture, players, fans, and communities that define the game. In this article, we explore why athlete investors matter, how they protect the human side of sports, and the critical role they play in ensuring the industry grows without losing its identity.
Brandon Miller
Dec 13, 20253 min read


The Athlete-Investor Network: How Your Sports Relationships Become Your Most Powerful Investing Advantage
Athlete investors can turn their sports relationships into powerful deal flow. Learn how to leverage your network for smarter investing and long-term success.
Brandon Miller
Dec 6, 20253 min read


Why Athletes Make Exceptional Investors: Transferable Skills From a Life in Sports
A breakdown of how athletes’ discipline, resilience, and leadership translate into real advantages as investors. A must-read guide for aspiring athlete investors.
Brandon Miller
Dec 1, 20254 min read
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